If you’ve ever signed up for something online and then started getting a series of emails afterward – some helpful, some not – then you’ve already experienced an email funnel in action. When done well, these emails guide people toward a decision. Just as importantly, they help people who aren’t the right fit realise that early – before wasting your time or theirs. In this article – and those that follow – we’ll look at how to use AI to write better funnel emails that reduce the noise and amplify your message – so the right people say yes, and others opt out for the right reasons.
So, What Exactly Is an Email Funnel?
Think of an email funnel like a conversation that happens over time. Instead of asking someone to buy something right away, you send them a series of emails that builds trust, answers questions, and helps them decide when they’re ready to take action – like buying a product, booking a call, or signing up for something.
You’re not pushing. You’re guiding.
A Real-World Example
Let’s say you run a small gardening business. You offer landscape design, maintenance, and seasonal planting services.
You create a simple guide called “5 Mistakes People Make When Planting a Summer Garden”. Someone finds your website and downloads that guide in exchange for their email address.
That’s the start of your email funnel. What happens next?
- Day 1: You send them the guide and introduce yourself briefly.
- Day 3: You follow up with a short story about a client whose garden you transformed last summer.
- Day 5: You share your top 3 favourite drought-resistant plants and why they work so well.
- Day 7: You offer a free 15-minute phone consultation to help them plan their garden.
That’s a basic 4-step funnel. Nothing pushy. Just helpful, useful content, sent gradually over time. And it brings people closer to becoming a customer.
Why Email Funnels Work
- They build trust. People get to know who you are and what you’re about.
- They keep you top of mind. When the person is ready, they think of you.
- They work while you sleep. Once set up, they keep running on autopilot.
Where AI Comes In
If the idea of writing multiple emails feels overwhelming, this is where AI tools like ChatGPT can help. You can ask it to draft outlines, generate email sequences, suggest subject lines, and even tailor your writing to different types of audiences.
You’re still in charge. But the heavy lifting gets a whole lot easier.
What’s Next?
Now that you know what an email funnel is, the next step is learning how to plan one that fits your business. In the next article, we’ll show you how to map out your first funnel – without needing a marketing degree.
And if you’re already thinking, “But what do I even offer?” or “Who am I talking to?” – don’t worry. We’ll cover that too.
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